The Central Rationale for Trademark Protection is and Ought to Be the Need of Businesses to Protect their Brand Value Rather than the Public Interest

Introduction: It has been misunderstood for years that trademark law was intended to protect the interests of consumers and improve the quality of information available at the marketplace. However, since the time of its inception, trademarks served the only purpose of indicating the commercial origin of services or goods at any given place (McKenna 2007). … Continue reading The Central Rationale for Trademark Protection is and Ought to Be the Need of Businesses to Protect their Brand Value Rather than the Public Interest

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